Seminars

Union Square Apple Store iPad Demo

Presented on Feb 4th, 2012, this was a follow up to the Jan 29th talk for NorCATA at Fort Mason. If you missed it, hopefully there will be more to come!

Staying on the forefront: Art Therapy, the Online Presence and New Technology

This is a HOT topic in the art therapy field, and this seminar was a smashing success! Please stay tuned for a recorded version of this talk, originally presented on Jan 29th, 2012 at Fort Mason. I anticipate it will take me several weeks to edit in my slides and videos, but once it’s posted it will be available here for free.

The online presence: an exploration of social media, privacy and professionalism.
• What is an online presence and why you already have one.
• LinkedIn, Facebook, Twitter and Yelp—are they for art therapists too?
• Guidelines on the safest ways to present your professional self online, including a discussion of online privacy.

New technology and what it means for the art therapy field:

• What’s old and new in the digital art therapy world?
• Why new technology isn’t a perfect substitute for traditional media…yet.
• Why even your grandmother could learn how to use the newest technology.
• How digital art therapy is important for our field.

It’s natural to feel skeptical or overwhelmed about the changing nature of social interaction and marketing. Although disregarding these changes may feel like the safe choice, this also limits your ability to network professionally, reach new clients and help others.

This seminar will address common questions asked by art therapists about the benefits and pitfalls of having a digital presence, giving you the tools to decide whether being available online is right for you. Topics include:

• What it means to have an online presence, and how it’s useful
• Common questions and concerns about having an online presence
• Appropriate places for a therapist to build an online presence, including a discussion about Facebook, Twitter, and LinkedIn
• Why having a website is important
• Why it’s important to keep your online content updated
• What information is useful to include on a professional website
• Simple guidelines to keep your professional online presence ethical